Tanqueray

The relaunch of Tanqueray gin. Inventing a character to represent a brand is always tough thing to get right. At the time Brit bon vivant, Tony Sinclair was spot on.We won some Effies for sales and some golds for creative. I still love the art direction and the music on these. It was an integrated effort with digital rich media banners that asked you to make up fake band names, remix tunes and listen tracks from Tanqueray records. The music won at AICP. It was a lot of fun working with director Tommy Kuntz filming the spots. Scroll down to watch the films, see the website, and some print.